Baking as a hobby exploded during the pandemic. People have developed a passion for baking, not only to satiate their sweet tooth, but they find it relaxing and therapeutic. As we ease into the new normal, many have turned their newfound pastime into a profit-making venture. Some may ask if it is possible to sell their baked items and earn money.
Yes, baking can be a financially rewarding business. According to IMARC Group, the Indian Bakery Market has reached a value of US $10.2 Billion in 2021 and is expected to reach US $ 19.3 Billion by 2027. Despite the ongoing disruption in all industrial sectors because of the pandemic, bakeries continued to perform strongly. The large spike is driven by the convenience and affordability of the consumers. Given the present market scenario, there is endless opportunity to turn your baking venture into a career.
However, you need to be organized, if you want to transform your home baking into a successful industry.
Know your strength
To get started, you must explore your forte. Cookies, pastries, cake, bread, or sweet bars – options are endless. Primarily you can concentrate on any particular for your business. By keeping the menu limited, you can focus on quality and creativity. You can create endless flavors by varying your recipes, themes, and ingredients.
Set up cost
You need to consider several factors to deduce the exact cost for set up. To turn your home baking passion into a business, you need proper space, equipment, ingredients, people, and a business license. If you already have enough space in the house and are not thinking of renting a space at the beginning, it is possible to start at your home setup.
However, without commercial bakery equipment, large-scale production will not be possible. At the outset, you have to invest in a dough mixer, dough proofer, and of course in a commercial oven. Other tools include mixing bowls, measuring spoons and cups, baking pans, etc. For decoration, you would require piping tips and bags. If your menu includes waffles or pancakes, you may need commercial equipment for that as well.
Investment in the right tools and equipment saves time, money, and energy. You also need to invest in good-quality ingredients and skilled people. Before setting up, you need to know all about the government regulations and procure your business license beforehand.
Food processing tools and equipment are used to facilitate the production process. Hence, the right choice of tools streamlines the processing time and helps make it less labour-intensive. With the right tools, you can work smoothly and with confidence. Therefore, you can meet the needs of the clients effectively thus boosting your business presence and its success rate.
Appearance should be good when you are trying to sell your product. People will notice your items’ packaging even before tasting them. So, you need to be particular about packing your products well.
To reach out to your target customers, connect with them and build your brand. Therefore, you will need a unique marketing strategy. If you have consistent numbers of friends, fans, and followers already on your social media account, it can be a good place to promote your business. However, to make your baking brand stand out, it is better to work with a professional marketing agency.